Oh herro der, readers!

Before I get started on this super-fun new feature, I want to follow-up on a song I mentioned in my last Dunce Cap post (and featured prominently in this week’s mix). I’ve been listening to Ben Kweller’s excellently catchy “Hospital Bed” pretty much on repeat, and I keep getting caught up in the chorus:

(boy) “You be Betty!”
(girl) “I’ll be Betty!”
(boy) “I’ll play Joe!”
(girl) “You play Joe!”

Okay, innocuous enough, right? A bit about pretending to be someone else, or perhaps a cute li’l reference to Paul Simon’s “You Can Call Me Al,” right? But that’s not what really strikes me.

Maybe I’ve been watching waaaay too much “Mad Men,” but every time I hear this song, all I hear is Kweller yelping,

(boy) “You be Betty!”
(girl) “I’ll be Betty!”
(boy) “I’ll play Joan!”
(girl) “You play Joan!”

and I love it. But, y’know, I don’t know which of the two to be on any given day. It’s like this: Betty gets to be married to Don Draper, the sexiest man with a false identity, well, ever, while Joan Holloway gets to be fucking Joan Holloway…and Roger Sterling and that (formerly Jewish) doctor with some fairly questionable jealous tendencies. Joan’s sultry and sharp in all the ways that Betty behaves as an immature dolt. So, yeah, you, the other in this song I’m belting out – you be Betty. I’ll definitely be Joan.

—

Okay, so, I’m debuting a new feature tonight called “A Modern Love Affair.” It’s a bit like the “No Brainer” series I did awhile back, which currently features a breezy piece on John Hodgman and an as-yet-unposted adoration column about Suri Cruise. It differs slightly in that it’s not about an individual. “No Brainer” pays tribute to a someone, while “Open Season” is an open letter to a person. “A Modern Love Affair” is about a something. And, boy, is it going to be fun.

more after the jump